Video Marketing is a fast-paced way to get attention through social media marketing, advertising and much more. An average person retains 95% of what they see in a video while only 10% of what they read in text.
If your business is primarily done online you can target a larger audience through video marketing. You can create mini videos to help you promote what it is you do and why.
On top of allowing people to learn more about your business, you can start to create a relationship through Video Marketing. In time, you can build a community around your message thus getting more people to put trust into what it is that you have to offer.
Thus, video marketing has without any doubt becoming the most powerful marketing options available today.
Should you really dip your feet in Video Marketing?
Consumers are more receptive to the video when they are linked to the consumer’s interests. Videos ignite the emotions and those who watch videos and find it interesting will share it with their friends and followers on social media. Unlike TV and print which are for the masses, you can create multiple versions of a video in less cost and with a higher reach.
Video is directly related to purchasing decisions
Video plays a critical role in every step of the purchase process by the consumer. From initial awareness to checkout, consumers invest in learning more about the product before making a purchase.
Search Engines love Videos
Embedding video on the website can create a backlink, and the users can spend a long time on page, so it boosts the google search engine ranking.
Video Marketing has become more affordable
Videography was considered to be highly-paid service at one time. However, today, video-making has become quick, easy and affordable.
Future of Video Marketing
If a picture is worth a thousand words, then a video is worth a million. Video marketing is a step in the right direction as far as marketing is concerned. The sight, sound, motion and the high-quality experience of watching video creates a positive viewer response to videos.
Cloop as a Marketing Platform
Video marketing has been made easy on Cloop. Businesses can hold contests and giveaway prizes to the most engaging customers. The customers of brands can participate in contests by posting photos and videos. The brand can select the best posts and create a video of customers endorsing their brand. Through Cloop video advertisement can be done at a much lesser cost.
Colleges can use the app during the fest or any other event, students can post their pictures and videos on the app. The college can select the best posts and make a video collage of it.
Check this blog on How College fests are made fun and memorable on Cloop?
Cloop can also be used at cafe’s & restaurants, customers post their best moments on a mobile link (no app download needed). Customers turn ambassadors for the cafe’s and post the videos on their social media pages.